Foxglove has fallen in love with Omotenashi and has decided as a company to embrace this philosophy. What is Omotenashi? In Japan, there is a deep rooted culture, which comes from Sado (tea ceremony), called omotenashi, meaning to wholeheartedly look after guests. The term is a microcosm of the country itself, representing the Japanese mindset of hospitality centering around care rather than expectation. Foxglove is so excited to put Omotenashi into practice.